Rising awareness around corporate and social responsibility (CSR) has reshaped the way we look at organisations, big and small, and their role in our modern, more liberal society. We expect to see heart and compassion from the people we interact with and those we work for. After all, no one wants to spend their working lives working for indifferent employers, or spending money with faceless, aloof conglomerates.
In our always-on, always-connected world, employers cannot afford to bury their heads in the sand when it comes to CSR. Sooner or later every business will be held accountable for what it does, how it treats its people and the ways it contributes (good or bad) to global sustainability.
As a result, organisations must change the way they do business by connecting behaviours, values and the global community in seamless and authentic ways. But how can this be done effectively? Where do you even start?