THE sodexo 2018 BRAND LOYALTY INDEX

Discover how loyal people really are towards the UK's biggest brands!

which brands have developed true brand loyalty in 2018?   we've got the answers right here.


Loyalty keeps brands and organisations alive and kicking. But you don't earn loyalty in a day; you earn it day-by-day. 
So, who are the brands making waves in the consumer loyalty game, and which ones are falling out of favour with the great British public?

The 2018 Brand Loyalty Index delves deep into the world of consumer loyalty to discover the brands who have gained the most loyal consumer followings over the course of 2018 and evaluates the facts behind the figures.

Loyalty Index iPad

The 2018 Brand Loyalty Index from Sodexo Engage has revealed that technology brands continue to dominate when it comes to customer loyalty and building those all-important relationships that promote future sales. Promotions and giveaways, alongside product experience, have been the main drivers in how loyal consumers are.



WHAT DOES THE BRAND LOYALTY INDEX CONTAIN?

Brand Loyalty Results for 2018
COMPREHENSIVE BRAND SURVEY RESULTS

Our survey is comprised from the results of a survey of over 5,000 people in the UK on their perceptions, experiences, opinions and expectations of some of the UK's biggest and best-known brands.

Brand Loyalty listings for 2018BRAND LOYALTY LISTINGS

The all important results listing the 50 brands who have gained the most loyal brand followers. We also include comparisons against results from 2017, showing the risers and fallers.

The key ingredients for Brand Loyalty

EVALUATING THE KEY INGREDIENTS FOR LOYALTY

Ahh, now this is the fun part! We look at the most common factors behind what determines consumer loyalty towards brands and products.

 

DISCOVER THE PUBLIC'S PERCEPTION OF THE UK'S BIGGEST BRANDS AND HOW THEY'RE GENERATING  LOYALTY WITH THEIR CONSUMERS - DOWNLOAD YOUR FREE COPY TODAY!

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