Discover how loyal people really are towards the UK's biggest brands!
The 2018 Brand Loyalty Index delves deep into the world of consumer loyalty to discover the brands who have gained the most loyal consumer followings over the course of 2018 and evaluates the facts behind the figures.
The 2018 Brand Loyalty Index from Sodexo Engage has revealed that technology brands continue to dominate when it comes to customer loyalty and building those all-important relationships that promote future sales. Promotions and giveaways, alongside product experience, have been the main drivers in how loyal consumers are.
Our survey is comprised from the results of a survey of over 5,000 people in the UK on their perceptions, experiences, opinions and expectations of some of the UK's biggest and best-known brands.
The all important results listing the 50 brands who have gained the most loyal brand followers. We also include comparisons against results from 2017, showing the risers and fallers.
Ahh, now this is the fun part! We look at the most common factors behind what determines consumer loyalty towards brands and products.