Using cinema to engage your millennial audience

With a monumental shift in what employees and consumers want from work and leisure, it's time to get to grips with the millennial mindset...

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Another Free resource from:
Neon

What's inside?

A new breed has emerged in epmloyee and consumer world. A generation that’s prioritising self-preservation and meaningful careers over financial gain. The Millennial generation has matured and taken up its place in the world. Liberal and progressive, this neu-wave of employees and consumers bring with it new ideas and a modern ethos like no other. This is a reality that employers and brands must adapt to if they are to retain employees and incentivise consumer action...

It's time to open our eyes to reality

Get ready to discover all you'll ever need to know about the millennial mindset. Explore what the future looks like for the millennial generation, the challenges they’re facing right now and how employers and brands can create both a desirable environment and appealing marketing place for the first generation of digital natives.

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Ebook front cover

What's in it for you?

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Millennials in the workplace
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What millennials value above all else from an employer and brand
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The influence of digital
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Why cinema is the ultimate experiential reward for a millennial

Is this really free?

Yes. Its on us!

Neon is a free resource, chocka with invaluable insights and knowledge that’s exclusively geared towards bolstering the UK shopper marketing industry. The report was created to inform and inspire readers to create the phenomenal promotions of tomorrow.

Enjoy!

‘More than a few sweeping generalisations have gathered momentum in the sensationalist press, striking fear into the hearts of baby boomers and Generation X alike. Self-centred, narcissistic, disloyal, self-entitled, lazy… it doesn’t sound perfect, does it?'

It's time to learn the truth about the millenial generation, and how cinema can engage this audience like no other...